Third Federal Bank Uses Mascot and Social Media to Create Community

3rd Fred, the lime green, amorphous mascot of Third Federal Bank, has gone missing and the Bank is using social media to get its customers and prospective customers to help to find him. The marketing campaign coincides with Third Federal’s 90th anniversary. The Bank’s marketing team created a series of Internet videos and is using social media sites such as Twitter and YouTube to get out the word. The effort has captured the attention of the American Bankers Association, which mentioned the campaign in a post on its Banking Journal website.

Check out the videos here.