Friday, September 16, 2011

"The most important Mobile Payment Infographic Ever" is a misrepresentation

Infographics is a technique to display lots of data and information in a graphical way so as to be able to easily comprehend the information and interpret the facts. Knowing how complex information about mobile payments could be, I was very happy to read about "The most important Mobile Payment Infographic Ever", (Read here). It surprised me to find out that there are now five types of mobile payments, so I decided to investigate.

It seems that there are something magical about "five types", as the mobile payment industry has been categorized into five types frequently:
  • In a very interesting and informative study performed by Simon-Kucher and Partners about consumer readiness for mobile payments (Read here).
  • In a recent survey of executives conducted by KPMG on when mobile payments will be mainstream (Read here)
  • In the topics of a course about the basics of mobile commerce offered by MobiBlueprint (Read here)
  • Even Cindy Krum in her book on mobile marketing seems to believe that one can find five types of mobile consumers (Read here).
Only problem is that none of the experts agree on what the five types are - not even close. It is clear that the information on how to categorise mobile payments is not stable, nor agreed on. To make the claim of "The most important Mobile Payment Infographic Ever", is therefore a slight misrepresentation.
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