We all know that NFC payments will play a major role in how we conduct financial transactions in future. Lots of energy and effort are being invested in making this happen and one should take cognisance of this. At the same time though, it is important to be sober about the potential and the impact that it would have. Lately, a number of analysts and industry players have been more doubtful about the immediate success of NFC. Below is a collection:
- Nick Holland (Yankee Group): "The announcements by Sprint and Isis seem very half-baked at this point." (Read here)
- Bob Egan (The Sepharim Group): "... it's just another science experiment."(Read here)
- Marty Beard (Sybase): “Everyone is jostling for position but will people actually use this thing?” (Read here)
- Sarah Clark (NFC Business Models) "Does not necessarily mean, however, that these leading operators have now found an answer to the need for a business model for the launch of commercial NFC services,” (Read here).
- Richard Crone (Crone Consulting): "...with NFC, all you’ll get are mobile check-in and mobile marketing," (Read here)
- Thomas Husson (Forrester) "Mass adoption of NFC mobile payment systems is still "years away"" (Read here)
In the meantime many other analysts will ensure that the hype level remains high.
We all know that NFC payments will play a major role in how we conduct financial transactions in future. Lots of energy and effort are being invested in making this happen and one should take cognisance of this. At the same time though, it is important to be sober about the potential and the impact that it would have. Lately, a number of analysts and industry players have been more doubtful about the immediate success of NFC. Below is a collection: